Adwords Disabled-$1 BILLION in Sales..Really
Filed under: adwords disabled
It is ‘High Time’ someone in Web Marketing WHO KNOWS deals with the question that few are asking and even fewer know the answer to; “Are Ebooks a HUGE growth industry?” Well, that depends I guess. If one is to believe the current statistics, traceable Ebook sales were a mere $46 Million dollars in 2007. By traceable I simply mean those businesses voluntarily choose to report their Ebook sales statistics in an honest fashion!
If you are in the business of selling informational products, you will know that such a number in this information age we live in couldn’t possibly be accurate. It wouldn’t surprise me if the REAL NUMBER of Ebook sales is 10 times higher than that number. Is it possible to arrive at a REAL NUMBER which someone who was getting into the Online Publishing business could hang their hat on while writing a Sales Proposal or Business Plan to get their company investment dollars? NO! When we look into exactly what the definition of an Ebook is, many things are left out that will either make such a number much higher than reported or much lower than the same.
These are just a few of the products that some consider Ebooks while others consider them to be simply information (in a perfect world these would be the same thing);
- Industry news such as Trade Magazines or FREE Web Magazine subscriptions
- Short reports meant to generate BUZZ around a product.
- Subscription based news or marketing services that many charge a fee for access but fail to aggregate all of the information into a complied product and assign a real value to it POST aggregation.
- Blog Posts by industry experts who, if a person was SAVVY enough, could collect over-time, edit, find supporting information and sell it as an Ebook. (This is quiet common)
- EZINE Article directories that pull together TONS of information from various authors and sell a premium service.
These are just a few but I think you get the point. Any industry statistics that are accurate are so because industry insiders have a very well defined notion of what the industry entails and procedures to collect and interpret the data. Further, the business models of these industries are usually accountable to a government agency of some sort who have a fairly good process to determine exactly what that industry is and how IT SHOULD report. Enter in the WORLD WIDE WEB!
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The web does have traceable industry statistics but with the lack of agreed upon International regulatory standards which are present in Brick & Mortar businesses, such information collection is nearly impossible and when you couple that with the fact that millions of people sell informational products on the web and never report it to for tax reasons or out of sheer ignorance concerning the process to report it, you have an industry that couldn’t possibly come up with an accurate figures.
However (in my opinion) there is one way to come up with MORE accurate figures than are currently available but to do so will have me cast as a mindless robot repeating the messages with which I have been brainwashed, ah, what the hell well…GOOGLE!
With control over 69% of the search market worldwide and the #1 Ad Business in the history of commerce (Adwords and Adsense), Google has the infrastructure, capability and business interests to come up with such statistics IF they chose to. Now that I think about it, who can say with any amount of certainty that they aren’t already tracking the Ebook market? All we can say for certain is that Google thinks enough about the future of Web Books that they now offer a custom digitized book search!
Check it out; Google Book Search. If you don’t already know, I am going to tell you something that may alarm you. If you have EVER been on the web and used either Google’s Search Features, clicked on their Adsense Ads, used Gmail, put up a Social Profile or ANYTHING Web, Google knows about you!
I will not feed into the “Google is Big Brother” thing, but Google could easily come up with an algorithm that tracks Ebook Downloads worldwide (much like their indexing feature), track what Advertisers are selling BY UNIT, who visits what websites and provide a figure that any of us, investors or E-Publishers could hang say with a reasonable amount of confidence that it is at least 69% right. (Google’s reach)
Whether or not you agree with their practices, it is safe to say that Google has changed the world in a way that only the telephone, electricity and the computer have. Each of which Google would not exist without. Should anyone get into the E-Publishing business? That is a question that must be answered individually but IF you have ever set up a blog or Social Profile of ANY KIND, you are already in the E-Publishing business! You may not be getting paid for it, but you are an E-Publisher and to prove this there are over 350 MILLION Publishers on Facebook RIGHT NOW who write on Walls and tell the whole world about themselves.
Everyone who has a Youtube Account and has Video either saved or uploaded is a MUSIC PUBLISHER. Granted the music may not be theirs’ IF they didn’t upload it, but the concept is the same. A publisher is ANYONE who passes on information for others to consume whether intentional or not. Other forms of E-Publishing you may not have thought of AS Publishing:
- 1. Grabbing another websites RSS Feed and others grabbing it from you (viral publishing)
- Answering questions in topical forums
- Setting up a Wedding Page on a major site like ‘Theknot.com’ so others can come and read about you and your spouse.
- Joining online discussion groups and weighing in from time to time with your opinion.
- Developing Open Source Software code within a community in which your direct efforts lead to the platform being passed on to others for use and comments.
Yeh, I could go on and on but with all I have written up to this point, it should be clear to any who reads this post that the very nature of the web is one that encourages DE-CENTRALIZATION of E-Publishing, not the loosely regulated proliferation of information in a way that is nearly impossible as it concern the establishments of a definable industry’s practice.
After all, IF a behemoth like Google Inc. can only get it 69% right (it’s worldwide search reach), what chance does a slup like me with a tiny website have of giving ANYONE accurate information about Ebook Statistics?
Brian Dale is the Author of the Web’s #1 Selling Adwords Account Restoration book Adwords Back Now; Visit his page and download your FREE Ebook and learn how to get your Adwords Disabled account privileges restored at; http://www.adwordsban.net `
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Posted on February 8th, 2010 by edincpub
3 Comments
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March 27th, 2010 at 04:22
[New Post] Adwords Disabled- BILLION in Sales..Really – via @twitoaster http://www.adwordsban.net/2010/02/adword...
via Twitoaster
July 14th, 2010 at 00:03
July 24th, 2010 at 23:51
$1 Billion in sales sounds like an arbitrary figure mr dale..